Digging Your Niche = Digging Your Grave

No one is reading your articles because you’re way too niche. Here’s how to solve this problem.

Photo by Zhang H on Unsplash

I’m a nerd.

Sure, people don’t always listen to nerds.

It’s painful, I know — feeling invisible when you speak up.

I can tell you why people often don’t listen to nerds.

Nerds tend to obsess over their passion, but the people around them just don’t get it.

And that leads to problems.

Can you imagine the disaster when a nerd takes the quote “What you know is valuable to others” the wrong way?

• They write about topics that only excite them, while others yawn.
• They write about things only they understand, leaving everyone else scratching their heads.
• They write about what they think is worth reading, but no one else wants to pay for it.

Simply put:

Too nerdy = Too niche.

The deeper you dig into your niche, the deeper the grave for your content.

Now, you see the problem clearer than 93% of writers.