I Spent 40 Minutes to Learn Real-Life Marketing Lessons

Tasty Lessons.

Photo by Patricia Prudente on Unsplash

I was waiting 40 minutes for Tonkatsu at a brand new restaurant in my small city.

Tonkatsu is a golden, crispy fried pork dish.

While waiting, I noticed that all the customers took leftovers home.

When I saw my Tonkatsu, I understood why — it’s too big for most people to finish.

My wife then asked,

“Why don’t they shrink the size of the meal so everyone can finish?”

I tried to put myself in the owner’s shoes and now I understand why they sell such a large portion

even though they know the customer can’t finish it.

Here are my two conclusions:

Value

I tried to imagine customer reviews:

• Normal size: “The Tonkatsu is tasty and crispy.”
• Large size: “The Tonkatsu is tasty and crispy, but bro, you know what? I can’t finish that damn Tonkatsu myself, it’s too big.”

Serving a large portion of Tonkatsu can create a great reputation in customers’ minds, making the restaurant seem like a good value because almost everyone can’t finish the meal.