The goal of writing online isn’t to be the prom king.

This is not high school.

Photo by Alex Mihai C on Unsplash

This is not high school.

The goal of writing online isn’t to:

• Be the prom king.
• Get the highest marks.
• Fit in.

It’s about expressing who you really are.

Stand out.

Get noticed.

Win.

How do you stand out?

Stop following the pack.

Start being who you truly are.

Follow trends = short-term plan.

Follow your curiosity = long-term plan.

When you follow your curiosity, it turns into the foundation of your identity.

Build that foundation into a skyscraper.

That’s how you get noticed.

Practical strategies?

• Be the “must-visit” place in your niche (deliver value).
• Do what most people in your niche don’t and won’t do (differentiate).
• Be yourself, because no one else can be you (differentiate).

Don’t trust me—study your idols, and you’ll spot this pattern.

Don’t worry about haters.

I won’t sugarcoat it.

Whatever you do, some people will hate you.

It’s better to let them hate the real you than the fake version of you.